You may not be aware of this fact, but the images that you use in your blog posts can bring enormous traffic from image-based search results. If you happen to be a new blogger and have limited knowledge about SEO friendly images, this post will clear your doubts.
Importance of Images For Bloggers
The famous saying “An Image Is Worth A Thousand Words” should give you a hint of why images are so important in online and offline publishing industry. Although Google doesn’t pay heed to your blog’s image just like it does to text content, viewers using “Google Image Search” and other such image-based search services do notice them. Even if you have just started blogging a few months back, you can expect good results by inserting relevant images and making them search engine optimized.
How To Create SEO Friendly Images
What is the first thing that you do to make your content SEO optimized? Well, the answer is writing a proper title containing targeted Keyword. The same rule applies to images as well. Just like you put title, H1 & H2 headings in your text content to make it SEO-friendly, you need to give a proper Title, Caption, Alt Text and description to all the images to make them SEO Friendly Images.
If you see a baby’s photo and find it intriguing, you click on it instantly. Unfortunately, Google or any other search engine doesn’t have such intelligence aka senses. It will only recognize any image if it has an explicit Alt Text. So, in short, Alt Text does to an image what title does to a blog post – make it SEO Friendly. Here’s everything about Alt Text that you should know-
How To Add Alt Text To Images
If you use WordPress, you can add images by clicking on “Add Media” located in the upper left corner of the page. As soon as you click on this option, a new window opens where you can select the appropriate image and insert it into the post. During this process, you can see a few options like Image URL, Caption, Alt Text, etc., which you might have been ignoring all these days.
If you want to make it large in the blogging, don’t ignore Alt Text anymore. An image without Alt Text is similar to a blog post without a title. Google doesn’t reward high ranks to title-less blog posts, and the same rule applies to images without Alt-Text. That’s why experts always advise to use Alt-Text in to create SEO friendly images, for it helps Google and other search engines to identify them.
I hope you understand the importance of Alt Text now.
The next million dollar question is what to write in Alt-Text column to create SEO friendly images? Well, to cut the long story short, I would advise you to put the targeted Keyword and give it a title similar to your blog post. If your blog post’s title is: What Is Affiliate Marketing? Important Tips &Tricks, with affiliate marketing as the targeted keyword, you can have the same or any similar Alt Text without ignoring the targeted keyword for your image too.
If There Are Multiple Images In One Blog Post
There can be a situation if you have to insert multiple images (for instance one featured image and few regular images) in your blog post. In that case, you can play around with the title without touching the targeted keyword. All in all, keep the targeted keyword in the Alt Text to create SEO Friendly Images.
If you don’t want to put Alt Text manually, you can use SEO Friendly Images <Link Here> for WordPress and automate the entire process.
Optimizing The Size of Image
You have won 70% battle by using proper Alt Text in your blog images. To make them 100% SEO-friendly images, ensure that they are size-optimized. Search engines prefer those pages that load faster than others. The size of the image that you use plays an important role in how fast your page loads. If you don’t want to do all the math, I would suggest you use a WordPress plug-in called WP Smush. It automatically optimizes the size of all the images that you upload on your blog.
The Closing Note
Although the above-mentioned tricks will work fine for you as far as SEO optimization is concerned, you should take into account other facts such as Image Caption and Image Name/ Title. They might not have a direct impact on SEO but will help you to reduce search engine bounce rate, which is no less important than getting traffic.
I have tried to cover most of the important points about SEO Friendly Images; however, if you still have any doubt, suggestion or opinion to share, please comment below.