Ever since Google released new Panda updates, the mystery of short tail keywords v/s long tail keywords has been haunting most of the bloggers and internet marketers. If you are a new blogger and want to get your blog onto the first page of Google search results, you need to alter your keyword strategy and figure out what can work for your blog in the long run.
Era of Crowded Short Tail Keywords
Do you remember that time when businesses used to jam-pack their web-pages with short-tail keywords to earn high rankings in Google search results? I have personally worked with many such clients in the past who used to ask me to put multiple different short-tail keywords in 500-word articles with each of them being repeated 3-4 times, making the entire article but waste. Thanks to the new Google Panda Updates in 2014 that such businesses vanished away from the internet. Google penalized all the sites that were following this practice, including many renowned names as well.
This one step from Google forced blogs and websites to change their keyword strategy to survive on the internet, let alone rank on the first page.
Things That Have Changed After New Google Panda Updates
The online search engines follow a simple approach; the webpages/blogs containing the keyword that is searched more gets a better rank than others and vice versa. Earlier, online businesses used to put each short-tail keyword multiple times on their web pages to double-cross Google, but that practice ended in 2014.
Today, you can use short tail keywords or long tail keywords multiple times, but your focus should be on producing quality content, not keywords. Unlike old days, now if Google comes to know that you over-use any keyword, it will most probably penalize you by withdrawing the traffic. Bloggers like you and me don’t have many options. Changing the keyword strategy according to Google Panda updates is the best way for to forge ahead.
Short-Tail Keywords V/S Long-Tail Keywords
This brings us back to our primary question. Short-tail keywords v/s long-tail keywords: which rank better and why? Let’s take an example to understand it.
Suppose you want to write a post targeting wine shops based in California. Going by the old way, you can pick any short-tail Keyword like “wine shops” or “shops in California,” etc. Don’t forget that others (blogs or websites) will also try to rank their pages for these ‘Short-Tail’ and ‘Easy’ keywords. In that case, why will Google grant you the first-page rank? Think about it.
You can say that you have a limited scope of getting ranked on the first page if you use short-tail keywords due to high competition. You don’t need to think much about the length of the keyword if your blog attracts huge traffic on a regular basis, but if you are new to this field and want to see your blog on the first page of search engines, drop the idea of short-tail keywords.
Why Long-Tail Keywords Are Good For SEO
From what you have read above, one thing is clear that if you use short-tail keywords, you will have to face a lot of competition. Lest you are ready to burn your fingers and have the patience to wait for your luck to play its part, go with short-tail keywords, else accept that long-tail keywords are the key to success in the online world.
Experts advise that long-tail keywords are more “Call To Action” focused aka SEO optimized than the short-tail keywords. Take into account the example we have discussed above. Some of the long-tail keywords to target users searching for wine shops in California can be “best wine shops in California,” “online wine store in California,” ” best wine store in California” or anything else similar to them.
The crux of the story is if you use long-tail keywords, you have higher chances to hit the bulls eye. If somebody’s searching for wine shops in California and has a little less time to play around, he would type ‘best wine shops in California’ rather than ‘wine shops’ or ‘shops in California.’ I Hope you got my point.
Should you want to make it to the first page of search results as soon as possible, start using long-tail keywords. They are difficult to crack, but come with better conversion rate or say ROI.
Free Online Tool To Crack Long-Tail Keywords
I meet many bloggers who find it difficult to crack the exact long-tail keyword that can help them rank well on the Google. Well, there are many tools available for WordPress bloggers, but most of them cost a lot more than what young bloggers can afford. So, if you have just made your way into blogging, go for a free tool. One that comes to my mind is keywordtool.io. You can use it and get long-tail keywords suggestions within a matter of few seconds.
Also Read: Why you should start Blogging
I hope it clears the air and helps you achieve the success that you deserve. In case you have any doubt, opinion or suggestion regarding short-tail keywords v/s long-tail keywords saga, please comment below.