Instagram in today’s time is what Facebook was in the Pre-2010 era. Those who established their brands on Facebook within first seven years of its foundation (and monetized them effectively) are all making tens of thousands of dollars every month if not more. Instagram is another Facebook in making, so act wisely. Steer clear of these 5 Instagram mistakes to be a cash rich and successful social media marketer-
IG Bio With No Link Is Like A Visiting Card With No Office Address
What happens when you exchange a visiting card with someone at an international conference, but get to see no office address, phone number and website address printed on it? Well, you throw away that card the moment you come out of the conference hall. Same thing happens with IG accounts having no link in their bio. People browse such accounts, like photos, may comment (hopefully if you are a beautiful girl or a featured male model) as well, but they don’t convert into customers.
All good as long as you are a selfie-addict person with no particular agenda other than getting likes & comments and feel happy about them. However, if you are a social media marketer, blogger or entrepreneur, willing to use Instagram to promote your business; it’s the most absurd mistake you can make.
Link your blog or social media page to your Instagram account and put a URL in the bio section. Don’t think much, just do it.
Follow: Bloggersclan On Instagram
Bury Your Ego Before You Head To Instagram
It’s second of 5 Instagram mistakes you should be wary of. There’s no place for ego on Instagram (ignore if you are a celebrity). Should you be an entrepreneur or social media marketer, every user is your potential customer. Show some respect to win their respect (and trust). Don’t assume that people will follow you, like your posts, buy your products and make you rich for no reason.
Bury your ego deep down in a well before you head to Instagram or any other social media platform, hoping to become a key influencer. Be polite. Engage with others. Follow other businesses. Like good posts. Comment if you feel so. Be positive and expect nothing.
Misusing Hashtags Can Kill Your Business
The third of 5 Instagram mistakes is but misusing hashtags. There’s no doubt that hashtags play a vital role on Instagram (Facebook and Twitter), and you can make your post widely visible by placing useful hashtags in comments or description sections. However, don’t be greedy and put needless hashtags for getting likes and comments. Remember you are putting the social media image of a brand (if you treat your business that way) at the stake.
In short – Use hashtags, but don’t overuse them.
Inconsistency Kills More Businesses Than Lack of Capital
I check social media sites (Facebook, Twitter, Instagram, Linked In, etc.) at least once a day to know what’s happening around the world. It’s not their services that lure me most, but the urge to know about the events that took place when I was offline. I hope this is the case with you as well. Let’s understand it this way – What if Facebook (or any other social media site) stops showing updates randomly on a regular basis? First you will feel frustrated, then bored, and finally apathetic. Slowly you will lose interest and switch onto some other site.
Now think of your Instagram account as that social media site. Don’t you think you will lose out on customers/followers if you post irregularly? Understand the value of consistency. No matter if you post ten times a day or just twice a week; as long as you are consistent, you don’t have to worry about anything. Just follow a routine, so that your readers know when to check your Instagram account again.
Image Quality Matters
Based on what you post on Instagram, users make assumptions about your business. Don’t post unclear, poor quality images on your business (and personal) Instagram handle.
Remember one thing- Perfectly edited high definition images can win you the game over time. You may not realize the difference instantly, but as the time passes, you will understand the value of this practice.
These 5 Instagram mistakes may affect your road to glory on social media. So keep clear from them and write your success story on Instagram. Is there any other mistake you think can impact social media promotion on Instagram? Comment below and share your views with others.